top of page
%20-%20Pos.png)
Head & Shoulders - Micro-film
Position: Assistant Director
Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble that was introduced in 1961.
In order to build the brand image for white collars in first-tier cities of China, H&S appointed us to make a music video about a young singer busking in the business district of Shanghai. The micro-film is cross-edited with the stories of three freshmen in the big city.
bottom of page